The most expensive mistake families make when selling a parent’s home isn’t what you’d expect. It’s not skipping repairs. It’s not bad staging. It’s overpricing and it happens for completely understandable reasons.
The home is full of memories. You watched your parent build equity there for 30 years. Pricing it at market feels like undervaluing everything it meant. But buyers don’t see memories.
They see comps. And an overpriced home sits. And sitting costs you time, momentum, carrying costs — and family alignment that’s very hard to rebuild. Chapter 4 of my free guide walks you through how to price it right the first time
FREE Guide: https://bit.ly/4nRBrFa
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